Design: The monetization blueprint
This playbook turns alignment into reality — guiding how to design packaging, pricing models, and value metrics that fit your ICP, GTM motion, and growth phase.
- Step-by-step approach to design effective packaging and price models
- Guidance on choosing scalable value metrics and defining price levels
- Real-world example of hybrid, usage, and AI-driving montisation systems
Written by
Johan van der Poel
Next deep dives
Perspectives
Teams that own their pricing and grow with confidence.
Impact in practice
