Context
DeepL is a global AI product and research company known for its AI-powered language technology, trusted by millions for its accuracy and ease of use. In addition to its Language AI platform, DeepL has recently introduced an autonomous AI assistant designed to transform how businesses and knowledge workers operate. As adoption expanded from individual professionals to entire organizations, DeepL set its sights on the enterprise market. This required a commercial model that could scale with larger deployments while clearly communicating value at an enterprise level.
Challenge
Despite DeepL’s strong product-led growth and global adoption, transitioning to an enterprise-ready business model presented new challenges. Pricing remained largely instinct-driven rather than benchmark-based, and the existing framework was not optimized for enterprise usage at scale. Additionally, product, sales, and technology teams needed a unified structure to communicate a consistent value story to large organizations.
Solution
Northlane partnered with DeepL to design and implement a new enterprise-ready commercial framework. The collaboration focused on four pillars: establishing benchmarks and structure through internal and external data, designing enterprise-oriented packaging and pricing that scale with organizational needs, enabling sales teams to articulate value at a strategic level, and aligning product, sales, and technology teams around one coherent commercial playbook.
Results
The collaboration marked a pivotal step in DeepL’s enterprise evolution. The company now operates with a clear, customer-friendly commercial model that mirrors how large enterprises evaluate and procure solutions. Sales teams position DeepL as a strategic partner with a value story that resonates at executive level, while internal alignment across teams ensures a scalable foundation for DeepL’s next stage of growth.
