Powering payments for African SMBs

Yoco provides payment solutions, POS software and financial services to small businesses across Africa.

Stage during collaboration

Growth

GTM Motion

Product-led + Sales-led

Industry

FinTech / Payments

Funding raised

$83M (Dragoneer, Partech, Velocity Capital)

Impact

The point where started

Increase in MRR at pricing launch

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"Northlane played a pivotal role in shaping our Ecosystem pricing strategy, helping us establish a strong land-and-expand framework that bridges us from Payments solutions into new propositions. Their expertise enabled us to transition to a Value Play approach, incorporating subscriptions and add-ons alongside usage-based pricing. For Table by Yoco, our new Restaurant Management System, this shift significantly accelerated sales velocity."

Carl Wazen

Co-founder at Yoco