Align: Pricing as the forcing function
This guide helps leadership teams align on the commercial foundations — ICP, value promise, GTM motion, and ambition — before touching packaging or price.
- Frameworks to align leadership on vision, ICP, and value promise.
- Diagnostic tools to identify where commercial misalignment slows growth.
- Clear principles for choosing between adoption, monetisation, or retention focus.
Written by
Johan van der Poel
Next deep dives
Perspectives
Teams that own their pricing and grow with confidence.
Impact in practice
