George Martyn

Building together

I’ve always been drawn to building, and to the satisfaction that comes from solving the problems uncovered along the way. As a child, Lego was the outlet for that instinct: creating something from a set of pieces, and learning how detail and the bigger picture need to work together.

Where building often started as an individual pursuit, team sports taught me something different. One person can make a meaningful contribution, but it takes a strong team to build something truly great. Both ideas have stayed with me ever since.

Numbers that matter

I started my career at PwC, modelling the impact of pension scheme changes, work where getting the details wrong had real consequences for real people. It was a strong foundation in analytical rigour and precision.

That mindset carried naturally into pricing when I joined Simon-Kucher. There, I worked closely with C-suite and board-level leaders, and saw first-hand how materially important pricing can be in shaping the direction and performance of a business.

Momentum compounds

Spending three years in a Series A startup taught me one of the lessons I value most: momentum matters. Customer progress turns into milestones, milestones build investor confidence, and that energy creates a flywheel across the business.

Whether in commercial strategy, operations, or fundraising, creating momentum requires the right balance of detail, judgment, and pace. That experience is a big part of why I chose to focus on high-growth companies, and why Northlane felt like the right place to do that work.

Back in the North

After a decade in London, working across Europe and the US, I moved back to the North of England where I grew up. Long countryside walks with the dog have become a key part of my routine, creating space either to crack a difficult pricing problem or simply switch off and enjoy the view, usually in the rain.

‍