Cerbos operates within the identity and access management sector, providing an open-source user-permission software platform. Their solution empowers developers to seamlessly integrate access management features into their software, complementing any third-party providers they may use, such as Okta or WorkOS. Cerbos streamlines developer workflows, allowing them to prioritize building innovative product features.
Industry
Software Development
Company Size
~20
Headquartered
London, United Kingdom
Founded
2021
Funding raised
£8.6m (Crane Venture Partners, OMERS Ventures, Earlybird)
In a rapidly evolving landscape, the identity and access management market stands at a staggering $13.5 billion worldwide, with projections indicating a doubling in the next five years. This growth trajectory is fueled by the migration of companies towards cloud-based microservices. Cerbos' founders, Emre and Charith, bring a wealth of experience as serial entrepreneurs with a background in building infrastructure projects at tech giants like Google and Elastic.
Monetizing open-source solutions presents unique challenges, particularly in demonstrating value to users and fostering a desire for the paid version. For Cerbos, the key focus was on optimizing user experience to encourage product adoption and satisfaction, laying the groundwork for future monetization opportunities. Quantifying delivered value posed a challenge, underscoring the importance of transparent and easily understandable pricing packages to drive revenue growth.
Collaborating closely with Cerbos' management team, we established a clear vision of building a robust self-service mechanism through the freemium and growth packages. This vision translated into actionable solutions:
Through our collaborative efforts, Cerbos is well-positioned to drive sustainable growth and provide innovative solutions in the identity and access management space.
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