Context
Strise is a fast-growing SaaS company that helps financial institutions automate and streamline compliance processes through intelligent data and relationship insights. As the company expanded its product offering and entered new markets, a more structured and scalable approach to packaging and pricing became necessary.
Challenge
Before engaging with Northlane, pricing lacked clear ownership and structure. Decisions were made ad hoc, and there was limited clarity on how to frame pricing strategically or align it with customer value. With a growing team and evolving product, Strise needed a model that could scale with the business and create consistency across functions.
Approach
Northlane partnered with Strise in an intensive two-month project to design a clear and scalable pricing framework. Together, the teams aligned packaging, pricing metrics, and price levels with the ideal customer profile and commercial strategy. The work also established internal ownership of pricing, embedding it as a cross-functional discipline across product, sales, and marketing.
Impact
The collaboration brought focus, structure, and clarity to pricing. Strise now operates with a simplified and scalable model that aligns with customer value and supports long-term growth. Pricing functions as a strategic lever for acquisition and retention, providing a stronger foundation for the company’s commercial strategy.
Why Northlane
Northlane’s agile approach, SaaS expertise, and experience with high-growth technology companies made them the right partner for Strise’s stage of growth. The collaboration turned pricing from an operational task into a driver of commercial success.