Context
Stream (formerly Wagestream) is a financial well-being platform empowering employees with tools for earning, saving, and managing money. As the company expanded beyond a single product into a full platform, it sought to align its mission-driven focus on accessibility with a sustainable pricing and monetization model. The goal was to balance value delivery for end users while introducing a scalable enterprise platform for employers.
Challenge
Stream faced the challenge of maintaining its social mission—ensuring financial well-being for employees—while achieving sustainable monetization. This balance was especially important on the end-user side, where affordability and accessibility are core to the mission. At the same time, the company needed to strengthen enterprise pricing, create clear differentiation across packages, and align commercial strategy with long-term value creation.
Approach
Northlane partnered with Stream to build a unified commercial and pricing framework that connects value, impact, and monetization. The collaboration focused on creating a single, structured pricing lineup across self-serve and enterprise models, defining pricing principles for regional markets, and introducing a defendable sales framework. The introduction of the enterprise platform became the cornerstone for aligning employer value and investment with measurable outcomes.
Impact
The new structure helped Stream bring pricing and value delivery in line across all segments. The company now operates with a scalable commercial model that maintains its social mission while improving monetization discipline. The framework supports long-term growth by balancing end-user accessibility with enterprise-level value realization.
Why Northlane
Stream valued Northlane’s ability to translate mission-driven goals into commercial strategy. The collaboration combined strategic clarity with pragmatic execution, resulting in a monetization framework that strengthens both the company’s impact and its growth trajectory.
