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AI search analytics for marketing teams

Peec AI helps marketing teams understand and improve how their brand appears across AI search platforms like ChatGPT, Perplexity, Gemini, DeepSeek, and Google AI Overviews. The platform tracks visibility, sources, sentiment, and competitor performance so teams can optimize their presence in AI-generated answers.

Stage during collaboration
Venture
GTM Motion
Product-led and sales-led
Industry
AI Search / Marketing Technology
Funding raised
~$29M total, including a $21M Series A led by Singular, with 20VC and Antler among earlier investors.

Impact

The point where started

Increase in MRR at pricing launch

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"Northlane rebuilt our entire pricing architecture: segmentation, packaging, credit system, price levels, iterating at the pace
of our business"

Marius Meiners

CEO & Co-Founder, PeecAI

Pricing touches every part of your business - sales, product, finance, infra, billing - but nobody owns it. We were growing fast, the product and market were evolving fast, and we knew pricing was a crucial growth lever we weren't pulling.

We needed advisors who could move at our speed, not deliver a deck in three months when the market had already shifted.

Northlane rebuilt our entire pricing architecture: segmentation, packaging, credit system, price levels - iterating at the pace of our business and building pricing muscle within the company.

The quality of thinking was exceptional — they brought pattern recognition from companies at our stage that we simply didn't have internally. Highly recommend them to any fast-growing startup or scaleup."

Marius Meiners - Founder @Peec AI