End-to-end ops automation

Next Matter provides a SaaS platform for operations leaders to automate workflows and manage processes end-to-end.

Stage during collaboration

Venture

GTM Motion

Sales-led

Industry

Operations / Workflow Automation

Funding raised

$16M (OMERS Ventures, BlueYard, Crane Venture Partners)

Impact

What changed after launch

The point where started

Increase in landing contract size

3-5x

Increase in MRR at pricing launch

00:00

"Great working with Northlane. Their hands-on approach delivered tangible results in weeks. We achieved a 3-5x increase in landing contract size and unlocked natural expansion opportunities. They significantly boosted our team's conviction and confidence when discussing pricing, resulting in the ability to create compelling client offers in complex settings from several days to within a day."

Jan Hugenroth

Founder & CEO at Next Matter

Context

Next Matter helps organizations manage complex workflows across critical areas such as Compliance, Customer Service, and Operations. Headquartered in Berlin with a team of around 40 people, the company has raised $16 million from OMERS Ventures, Crane Ventures, and BlueYard. Next Matter partnered with Northlane to redesign its pricing strategy to unlock growth and scalability within its workflow management platform.

Challenge

The initial packaging and pricing strategy was designed to attract early customers and collect feedback, but it limited sustainable growth. The focus on customer acquisition hindered long-term monetization, and the existing model undervalued the platform’s capabilities. Workflows varied widely in value, making it difficult to apply a consistent monetization approach. A multi-metric pricing model was needed to better capture the value across diverse use cases and customer profiles.

Solution

Northlane developed a tailored pricing strategy introducing scalable platform fees and aligning monetization with customer adoption. Users were positioned as adoption enablers to encourage upgrades, and end-user tiers were leveraged for fee-based monetization and land-and-expand growth. The new structure included monetized overages for high-volume workflows, POC offerings for Growth and Enterprise tiers, and transparent pricing to support flexibility in enterprise negotiations.

Results

3–5x increase in landing contract size
Unlocked natural expansion, resulting in NRR boost
Improved team confidence and conviction in discussing pricing