Context
Deskbird is one of Europe’s leading workplace management platforms, helping companies manage hybrid work, desk and room bookings, and office utilization through a seamless digital experience. As the company expanded its product portfolio and prepared for the next stage of growth, it sought to align sales and product strategy while developing a scalable multi-product pricing model.
Challenge
Deskbird needed to structure pricing across multiple products and customer segments in a way that supported growth and efficiency. The team recognized that external expertise could help them navigate the complexity of launching a new pricing model, ensuring clear differentiation between products and consistent value communication to customers.
Approach
Northlane partnered with Deskbird to design and implement a clear and scalable pricing framework. The work focused on aligning product and sales functions, structuring customer mapping, and identifying upsell paths within and across product lines. Northlane’s hands-on, collaborative approach and flexibility allowed the teams to move quickly while maintaining strategic depth and internal alignment.
Impact
The collaboration established a strong foundation for multi-product pricing and gave Deskbird full visibility into upsell potential and expected revenue impact. The new framework supports an efficient and confident go-to-market execution ahead of future growth milestones.
Why Northlane
Deskbird valued Northlane’s entrepreneurial mindset, deep pricing and GTM expertise, and ability to integrate seamlessly with the internal team. The partnership was open, practical, and results-oriented, providing clear, actionable guidance aligned with Deskbird’s growth ambitions.
