Benchmarking intelligence platform for automotive OEMs & suppliers

A2MAC1 is a global leader in automotive benchmarking, engineering insights, and competitive intelligence. Its proprietary platform combines deep vehicle teardown data, cost and performance analysis, and technical benchmarking to help OEMs, suppliers, and mobility stakeholders engineer better vehicles faster and make data-driven strategic decisions.

Stage during collaboration

Established

GTM Motion

Product-led insights + Enterprise sales

Industry

Automotive technology benchmarking & insights SaaS

Funding raised

Backed by Providence Equity Partners and Five Arrows

Impact

The point where started

Increase in MRR at pricing launch

00:00

"Northlane brought the pragmatic approach and structure we needed to transform our pricing strategy. They helped us consolidate internal ideas into an executable framework that actually works across customer segments. What impressed us most was their energy and responsiveness, new requests were turned around overnight, keeping momentum high throughout. Their speed, flexibility, and ability to ask the right questions made all the difference, we went from concept to results in weeks, not months."

Jasmino Burkic

CRO at A2MAC1

Context

A2MAC1 is a leading global provider of automotive benchmarking intelligence, serving OEMs and suppliers with detailed teardown analysis and cost intelligence. As the automotive industry evolved, A2MAC1 recognized significant untapped potential in the SME market segment. However, their existing commercial framework was preventing them from capitalizing on this opportunity and required a fundamental transformation.

Challenge

A2MAC1's pricing architecture was designed for large OEM customers and misaligned with the realities of a diversified market. The one-size-fits-all structure had grown increasingly complex while failing to address SME needs or effectively communicate value across different customer segments. Sales teams lacked the tools to drive meaningful upsell and cross-sell motions, and without a commercial framework tailored to diverse buying behaviours, A2MAC1 risked leaving substantial market opportunity unrealized.

Solution

Northlane partnered with A2MAC1 to design and implement a segment-specific commercial strategy. Selected for its pragmatic, execution-focused approach, Northlane worked closely with the A2MAC1 team to transform existing ideas into a structured, actionable framework. The collaboration centered on three pillars: developing segment-specific pricing architectures tailored to distinct customer needs, particularly SMEs; validating commercial logic through targeted market insights; and creating an implementation roadmap with clear ownership and accountability. Rather than imposing theoretical models, Northlane provided the challenge and structure needed to crystallize A2MAC1's internal thinking into executable strategy.

Results

The impact was immediate and measurable. Within weeks of implementation, A2MAC1 began closing SME deals with a robust and growing pipeline. The new commercial framework equipped sales teams with the clarity and tools to execute with speed and confidence, while alignment across product, sales, and leadership created a scalable foundation for sustained growth across all customer segments.